To be a top beauty ecommerce website, you should focus on traffic acquisition and converting that traffic to actual buyers. Both are equally important. The good news is that you can quickly achieve this if you know what you’re looking for and what you’re aiming to do.
Here are five insights that will truly optimize your ecommerce site and increase your sales:
1. Find a reliable supplier
One creative way of optimizing your online shop would be to find a reputable wholesale supplier that can handle quick deliveries. Great products are essential to a successful beauty ecommerce website, so a great supplier is a key to optimization.
Asian Beauty Wholesale is a beauty supplier that can accommodate your fast-paced needs. Click here to check out the Asian Beauty Wholesale website.
2. Make product bundles
Big retailers have used product bundle packages of skincare and beauty products ever since. You can find most of those in malls for special promotions or during the Christmas season. People love to buy products that have a free makeup case or pouch, even if it means purchasing an array of products that they haven’t tried yet.
You can include a cult-favorite product and mix it with new ones to slowly introduce it to the market. You can bundle a fast-moving product with a new one. Product bundles will give the impression of paying less for more products, but it will only mean more sales for both brands.
3. Understand and address your customer’s objections and concerns
The beauty experience is personal, which can affect how people feel, look, and express themselves. Skincare and makeup products are used on someone’s skin, directly to the most visible areas. The surface application means that each customer will most likely have lots of questions, objections, and concerns that will arise throughout their purchasing escapade.
If a customer is only buying online and won’t be able to test your products, this makes a unique challenge for all beauty retailers and brands. As a beauty ecommerce owner, you must address this issue and deal with them on a personal level. Growing your sales online means finding out what are the blind spots of your customers.
Here are the three fundamental methods to do this:
- Survey your existing customers. Survey your current customers and ask them why they bought that specific product, why they (almost) changed their mind or other questions about your product.
- Survey your insight customers. There are tools you can use to be able to achieve this. Apps like HotJar can launch your polls on your cart or product pages. Always give your potential customers a chance to ask you anything.
- Always talk to your customers. Optimize your ecommerce site by talking to customers. Be prompt in replying to their queries and set excellent customer service support. Offer a hotline number so they can directly call you for pressing matters.
4. Reduce decision stress
When you carry dozens of similar products, your website visitors may get paralyzed by all the confusing choices available. This phenomenon is what exerts call Analysis Paralysis or Paradox of Choice. It usually happens when you give customers lots of options with no help in decision making.
While it is excellent to give lots of options to your clients, there is always a downside to everything. More products to choose from will also lower the chances of conversions if you don’t organize it accurately.
5. Have a subscription option on your site
The market of subscription ecommerce has drastically grown over the last five years, and it just keeps on growing. Allowing your customers to subscribe can help keep your old customers and gain new buyers.
Whenever the customer runs out of beauty product, they will reconsider their options. They will visit your beauty site and order there by default. You can also send your SALE announcement via email and will lure in new or existing customers.
6. Highlight the outcome at all times
People purchase beauty products because of its results and outcome. Consumers want to use these products to feel confident, feel good, feel beautiful. People don’t keep on buying beauty creams for the sake of buying it. They buy because of the results that buyers have reviewed. It is essential to highlight this in your ecommerce site. Post the before and after outcomes — show real results.
It’s time to carefully think about what products you can cater to and how useful they are. It’s essential to make your ecommerce site well-curated and not saturated if you want to stand out. If you want to improve your website or make an impact, you have to consider optimizing your beauty website.