Nintendo’s Cloud-based Services and New Rewards Program Inspires Hope

Hope that they've fully stepped into the 21st century.


On October 30th, Nintendo had their investor’s and corporate earnings meeting in Kyoto, Japan. Discussed were their plans to incorporate a new unified account system and new rewards program into Nintendo dedicated software and smart devices. Also discussed was Nintendo’s very first mobile application slated for March 2016.

Key Points

  1. Miitomo – This mobile application will be Nintendo’s very first smart phone game to release in March of 2016. Miitomo will essentially be Nintendo’s own approach to social networking on smart devices. Miitomo appears to take inspiration from Street Pass on Nintendo 3DS, the Wara Wara Plaza on Wii U, and Tomodachi Life, a simulation game on Nintendo 3DS. We will learn specifics from a design standpoint at a later date.
  2. My Nintendo – Nintendo will be offering a successor to their former loyalty program, Club Nintendo. My Nintendo allows users to earn points by playing and buying software. The points may be used in retail stores, theaters, the Nintendo eShop, and amusements parks. My Nintendo could also double as Nintendo’s answer to game-related achievements. Play games. Get points. Obtain real life rewards.
  3. Nintendo Account – The cloud-based service will allow users to migrate game data from dedicated Nintendo devices to smart devices and PCs – essentially, a unified account system. Miitomo will operate under the umbrella of Nintendo Account along with My Nintendo. No specifics were detailed. We will hear more about how these changes relate to gamers at a later date. Nintendo Account and My Nintendo will also be released for users in March 2016 alongside Miitomo.

Personally, I’m very excited about these changes as they are things that have been anticipated for some time now. More specifically, I cannot wait to gain points and buy more games I likely don’t need. That was one of the best things about the Digital Deluxe Promotion, within the first 2 years of the Wii U’s life cycle.

How do you feel about this news? If Nintendo executes this correctly, the Nintendo NX, whatever it may be, could possibly do just fine. Fingers crossed.