When business people refer to the gaming market as ‘hostile’ they aren’t just talking about the competition. Consumers themselves make it a hostile market because when avid gamers see a commercial, hear a game being announced, or get a release date, suddenly they become personally involved. Every delay and minor glitch is a personal offense and the game company, both indie and AAA, has to pay for it in hostile words. This needs to stop. GamesRadar had an entire article about why people hate Activision, which boiled down to no reason at all except they wanted to.