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Nintendo has unveiled a new Nintendo Switch commercial that will be airing during Super Bowl LI this Sunday. If I could draw up the perfect blue print to marketing the Switch, I’d go BIG and what better way than to have a commercial aired during the biggest sporting event in North America? In fact, the Super Bowl averages hundreds of millions of viewers and that number is growing each year. This will be the first time Nintendo has ever aired a commercial during the Super Bowl.

Here is the commercial for your viewing pleasure:

Well done Nintendo! This commercial is excellent. It’s simple, to the point, and gives the clear message of how the Switch is meant to be played. Whether on the go or at home, you can play your games anywhere. Even better, the commercial focuses on an adult playing the Switch!

Nintendo has long received criticism about its marketing and the focus on children, as if they were the target audience.  Not properly marketing the Wii U was arguably one of the main reasons it failed to capture a bigger audience. Now it seems Nintendo received that memo and are changing things up. Keep it going Nintendo! Hardcore gamers know what the Switch can do. Now it’s time for the casual market to know too.

Here is the extended cut of the commercial, showing all ages using the different ways to play the Switch:

Are you going to watch the Super Bowl and wait for this new Switch commercial? Are you excited for the Switch? Let us know!