Designing your business website is a pivotal part of building a successful business operation.  Most of today’s marketing efforts are done online, and your business website is ground zero as your organization’s main source of connection with consumers.

Think about what you do when you need to find a specific type of business or item online.  You likely search for the item, then go to a host website to learn more or make a purchase.  You want your business website to be inviting and digitally visible to consumers.

Take a few moments now to educate yourself on a few of the most essential elements of a successful business website, and start your digital presence out on the right foot.

Develop a well-written business blog

Adding a blog to your business website gives visitors more of a reason to spend time hanging out on your domain, but you can’t just write any old compilation of information.  Your blog posts have to be quality.  They should be informative, engaging, and entertaining.

Your business blog posts should also be relevant to the industry in which you operate.  This PumpWorks blog page shows what a business blog should look like, and it gives some excellent examples of relevancy within its collection of posts.

Design for ease of navigation

Web users should know how to maneuver their way through the pages of your business website within the first few seconds of landing on your domain.  Complicated navigation designs can turn viewers off to the idea of learning more about what you have to offer.

You want visitors to your business website to feel welcome.  You want your design to show that the information you have to offer is easy to digest and discover.  Setup a stationary navigation bar on your business website to allow for straightforward movement and investigation.

Include several communication opportunities

Communication is essential in any realm of business, and your website should provide more than just a couple of different ways for visitors to make contact with your organization.  You want to hear from your target consumer, so you can better serve their needs.

In addition to adding a “Contact Us” page to your business website, use a brief contact form, email opt-in opportunities, and a central phone number for all to see when they visit your pages.

Build for the mobile users

Mobile users represent the majority of online users, and your business website simply won’t be very efficient without mobile optimization.  Learn what it means to design a website that is mobile-friendly, and never leave out your mobile web users.  Make certain that your site displays and functions well on today’s most popular mobile devices.