Getting to Understand the Concept of TikTok Influencers

We, the people of the current era, especially after the severe attack of the corona pandemic, have openly embraced the digital shift. The only two words that keep echoing our ears and minds these days are ‘Digital’ and ‘Smart’ in various ways like ‘use digital technologies’, ‘think digital’, ‘be smart’, ‘use smart technologies’, and ‘go digital’. With these voices going deeper into our soul, none of us is left untouched with the impact of technologies, just the degree to which the impact is created varies depending on unique needs and demographics. It all works with a tap or swipe and rest all falls in place with no extra efforts.

Amidst these echoes, the culture of TikTok has a completely new height and has become an integral part of our day-to-day lives. To go by the understanding, TikTok is one of the most popular social media platforms that was launched in September 2016 as Douyin in China. Later, in September 2017, it was owned by a Beijing based tech-company, Byte Dance, and was launched as TikTok to hit the market with a bang. Since then till date, the app allows users to create amazing videos with fun tricks, serious notes, and other elements through lip-syncing and re-enacting favorite scenes. In the process, it also allows users to use the choice of filters, music, and array of exciting features.

Important TikTok Statistics

• The social media platform has over 500 million active users.
• The app has been downloaded more than 1.5 billion times.
• It is one of the most popular non-gaming applications.
• India marks 467 million downloads for TikTok.

• TikTok users spend around 52 minutes on the platform daily.

• The app is available in 154 countries across 75 different languages.
• A user opens the application eight times a day.
• More than 83% of the TikTok users have till date posted a video.

Intersection of Influencers and TikTok 

TikTok is paying $500 to influencers to connect with the app to create content and videos for further driving the success story of TikTok. Talking about the popularity, TikTok is known to be the fastest-growing platforms when it comes to discussing social media channels. Whether the comparison takes place with Facebook, Instagram, YouTube or Snapchat, none can beat the traction TikTok brings. This, in turn, has further pushed the influencer marketing opportunities through the TikTok platform with influencer marketing skyrocketing in popularity as a top digital marketing strategy. This provides an easy and effective way to equip any brand with the right knowledge to kickstart to jumpstart thoughtful digital marketing campaigns.

Such campaigns are win-win situations for both the brands and influencers. There are brands looking for TikTok influencers to empower business expansions and growth. On the other hand, influencers are searching for a perfect brand to seamlessly integrate their offerings on promising TikTok platform through the connected followers.

Some of the marketing strategies and advertising opportunities on TikTok include in-feed video ads at a $10 cost-per-impression, brand takeover ads with around five million impressions, TikTok hashtag challenge ads, and TikTok shoppable ads.

Top TikTok Influencers

Holly Hubert: The biggest TikTok influencer from Britain with the tag @hollyh has more than 16 million followers. She has done wonders on the video-sharing platform with interactive content. According to the research done by various researchers, it is believed that Holly has worked for more than one year with the highest level of dedication to create and build her fanbase she has today.

Loren Gray: An 18-years young TikTok influencer with more than 47 million followers with the tag @LorenGray, experimenting with various features, content pieces, and videos. She also beholds a name to reckon when it comes to discussing Virgin and Capital Records. One of her popular content is Queen, with more than 16 million views on YouTube.

Rebecca Zamolo: She is a superstar when it comes to YouTube and even TikTok with more than 14 million followers under the tag of @rebeccazamolo. A content curator, actress, and entrepreneur, she has the art influence younger audience with her aura and humorous clips.

Charli d’Amelio: Living the tag of being the ‘Reigning Queen’ of this popular platform, she has more than 89 million followers. Her dancing and lip-syncing videos are playing amazing influencer games on the digital channel. Charli is also a name the connects strongly with popular brands like Invisalign and Hollister. Along with her own sister, she has also laid the foundation of a brand dealing into nail polish, Orosa Beauty.

OurFire: This is the brand with the tag @ourfire, run by the couple, Chris and Sharla. The couple has gained a high reputation as TikTok influencers through various challenges, pranks, videos, content, and reactions for brands like Mucinex and Guess. Apart from TikTok, they have also gained popularity on other social media channels, including YouTube and Instagram.

The Bottom Line

The list of top TikTok influencers is endless, and the creativity that can be applied to this promising social media platform can be vast. However, it is purely dependent on brands and influencers, how they interact with each other and what kind of profit they gain from each other. However, the key here is innovation that has no limitation.