What Makes Blogging So Valuable For Businesses?

Bangalore offers a wide range of SEO and related web services. It is continuously up-to-date with technological changes, earning the city several monikers out of which one is the Silicon Valley of India. But, when we think of business blogging, churning out content as a daily chore for a website might become tedious. Hold that thought; such a “tedious” process can be beneficial in the long run.

Research suggests that 70% of people agree that SEO trumps PPC any day for sales generation. As the phrase goes, “content is king,” with more organic content, you can generate crucial leads through this marketing tool and increase your online presence. In the digital age, you may get overwhelmed by the several marketing tools out there, such as:

• Search Engine Optimization
• Social Media Marketing
• Email Marketing
• Video production

These four marketing tools are just the tip of the iceberg. A web design company in Bangalore familiar with creating and providing web solutions can install a better brand following and help you with high-quality blogs to maximize profits. A web design company in Bangalore can also explain the pivotal role of blogging in targeted marketing strategies that work on its feedback and development.

Blogs as a valuable tool for driving traffic through SEO

Currently, most marketers invest time in SEO; in fact, 64% of them. It is crucial for communicating with businesses and clients alike. Thus, it is no surprise that Google is the number one resource for linking relevant business owners’ to other companies. Here’s why blogging with an SEO strategy with the aid of a digital marketing agency in Bangalore works:

• Increases traffic
• Increases Sales
• Works as a marketing tool
• Helps in communicating with businesses
• Increases Google search engine rankings

By generating interest in your business, you catch various firms and consumers’ attention required to create sales. Furthermore, what makes high-quality blogging so valuable is that SEO drives traffic to your website. Organic traffic is invaluable in the lead generation process. A digital marketing agency in Bangalore can quickly help demystify the tools you may require and convert all those leads into sales.

How does blogging put digital marketing and its tools first?

Digital marketing is a series of actions through online marketing channels to achieve goals. Yet, business owners tend to think that if they can buy traffic and get an attractive website, they will achieve their sales targets.

So, why do they need blogging? Maybe, building an online presence with SEO may take time. Still, with a social media marketing company in Banglore, you will get a host of engagements. With the help of a robust online marketing strategy, blogging works to promote your company’s digital growth.

Plus, a digital marketing strategy aims at better SEO. And the relation is crystal clear for digital marketers. The better the SEO, the better the content works in connecting with a human audience. Here are the two benefits of better business blogging as a digital marketing tool:

• Lead generation:if you have an engaging blog, it will keep clients coming for more. They consistently interact with you as they become inclined to forge a better relationship with you because clients look for vendors and businesses relevant to their purchase. If your website comes at the top of Google’s search engine rankings, rest assured your website will get better visibility.
• Generates Social Media Interest:when you have a blog that is updated continuously, it urges people to provide feedback on your brand. And with the popularity of smartphones and competitive intelligence increasing to no end, this increment means increased user engagement and a better understanding of user trends. What’s more, for improved user engagements, businesses are looking at those user trends to create enhanced brand awareness. Here is where a social media marketing company in Bangalore will help.

What kind of content does Google rank higher?

A reliable, efficient SEO company in Bangalore with experienced strategists can help you understand how blogging works as an impetus for a sound digital marketing strategy.

Here are two things that Google is looking for when it pushes blogs through the search rankings:

1. Fresh, Relevant, and Updated Content:Suppose you buy a pre-hosted website complete with landing pages and forget to update the content. Unfortunately, that does nothing to improve your image with the search engine bots; it sends the wrong signal to those bots that you cannot provide content worth reading. So, keep refreshing it with the help of an SEO company in Bangalore, where strategists continuously update themselves on SEO guidelines and their implementation.
2. Insight: you may be wondering about the Five Ws and One H of blogging for better search engine rankings. Blogging requires a keen understanding of the reader-ship of a brand’s website. Without that edge, you will never be able to tap into what triggers a reader to take action.

How do we use blogging as a means of email marketing?

Email marketing has become a popular mode for creating loyal customers. With subscribers to your website, you can inform them of promotional offers or new blog posts. If you want your business to flourish, email list building is a priority. Consider an email marketing company in Bangalore that works with platforms such as MailChimp to nurture your audience. This tool is the place to start for people new to inbound marketing. Here’s why you should get started:

1. Better List Building:Statistically, 87% of B2B marketers and 77% of B2C marketers use email marketing to build an audience and generate leads. With an email marketing company in Bangalore, you can intrigue users with better business blogging and get a longer subscriber list.
2. Better Marketing Strategy:Blogging introduces readers to your brand and communicates to them that they should be interested in maintaining ties with your company.

Vlogging as a medium of building a loyal following

So far, we have talked of content creation, curation to make websites look engaging. It is incomplete without a video production company in Bangalore that specializes in hosting, customizing, and sharing videos. Videos are an essential mode of communication with consumers and forecasted to take up 82% of Internet Traffic. Here’s why Vlogging will dominate:

1. Vlogging to showcase products: videos allow you to explain how your product works and gives audiences a better look at your services.
2. Vlogging as a promotional skill: people find watching videos more engaging than reading at times. So, connect with your viewers with visually stunning videos.

A video production company in Bangalore will help you optimize your marketing strategy by creating high-quality content for you. This way, your online content will stand out and become a useful tool for promoting your business, maximizing profits, and generating brand advocacy.

Author Bio:

Rtn Bala Kumaran is the CEO and Founder of BrandStory who writes for a variety of online publications. He loves writing about SEO, Digital Marketing, Data and Emerging Technologies. He is a mentor and speaker in various events. He is a Mentor to many startup’s and speaks at various events on Data, Marketing and entrepreneurship!