A company uses various methods of public relations for spreading out messages about its products, services as well as overall image to their customers, employees, stockholders, suppliers or other interested and important members of the community.
The aim of public relations is to make the public interested so they think favorably about the company and their offerings. Some common tools that uses in public relations are news releases, press conferences, speaking engagements and community service programs.
Difference between advertising and PR
Public relations and advertising both are related to promote and gain public acceptance for the company’s products. But advertising is focused on generating sales while public relations aimed at generating good will. Moreover, good public relations lessen the gap between how an organization sees itself and how an outsider perceives the organization.
The way PR works
Top PR firms in Bangalore offers two-way communication between a company and their associates. It listens to the constituencies on which an organization works as well as analyzes and gauges the attitudes and behaviors of those audiences so the organization can undertake an effective public relations campaign.
Aims of public relations
The followings are some important goals of public relations
- Creating, maintaining and protecting the organization’s reputation
- Enhancing the company’s prestige
- Presenting a favorable image
According to some studies, most of the time customers take their purchase decisions based on the company’s reputation, naturally public relations impacts on sales and revenue as well and it also plays an important role in company’s overall marketing strategy. When it comes to a for-profit company, public relations and marketing need to be coordinated and make sure that they are working to achieve the same objectives.
Establishing good will
Creating good will for the organization is another major goal of public relations, involving functions like employee relations, stockholder and investor relations, media relations and community relations.
Public Relation agency in Mumbaihelps to educate certain audiences about many things relevant to the organization such as the business in general, new legislation and usage of a particular product; it also helps to overcome misconceptions and prejudices.
Knowing about the step in a PR Campaign
In order to work effectively, public relations need knowledge about all the factors that influence public attitude towards the organization and they acquire it through analyzing and understanding. When a public relations project or campaign happens for managing some sort of image crisis, whether proactively or actively, it involves analysis and research as the first basic step that can identify all the relevant factors of the situation.
The first step is to gain an understanding of various constituencies and the key factors that influence their perceptions. The organization creates an overall policy regarding to the campaign, in the second step that includes defining goals and desired outcomes with the constraints under which the campaign will operate. Establishing policy guidelines is vital for evaluating proposed strategies and the overall success of the campaign.
Step three is outlining the strategies and tactics. The organization uses its knowledge of the target audiences and its own created policies for developing specific programs that can achieve the desired objectives.
Actual communication with the targeted public happens in the fourth step. The organization establishes specific public relation techniques like press conference or special events. Step five or the final step involves receiving feedbacks from its public. Eventually, the organization assesses the campaign and makes necessary adjustments.